F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings

Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers

Return policy is a promising catalyst to attract shoppers towards online purchasing since it compensates the dilemma of not examining the products physically before ordering. Objective of this research is to estimate an approximate return period expected by the potential Bangladeshi online shoppers to get rid of the inertia to go for adopting such recent shopping channel. Feasibility of that return period was also analyzed from retailers’ point of view to determine an optimal value. An anonymous questionnaire was designed for data collection used in the survey conducted at random locations of Dhaka city during January and February, 2013 covering 120 participants aged above 20 years old, with Internet competency. The findings show that, a maximum of 30 days return period would be optimal for both consumers and retailers

A Hypothetical Comparison between Event Marketing and Conventional Advertising

The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this article provides a hypothetical analysis via a two-sample proportionate test to measure the effectiveness of event marketing over the usual marketing promotion. The result evidently exhibits that; event marketing is relatively more effective mode of promotion compared to other conventional methods of advertising for developing goodwill, building customer-company relationship and ensuring further re-purchasing tendency

Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers

Return policy is a promising catalyst to attract shoppers towards online purchasing since it compensates the dilemma of not examining the products physically before ordering. Objective of this research is to estimate an approximate return period expected by the potential Bangladeshi online shoppers to get rid of the inertia to go for adopting such recent shopping channel. Feasibility of that return period was also analyzed from retailers’ point of view to determine an optimal value. An anonymous questionnaire was designed for data collection used in the survey conducted at random locations of Dhaka city during January and February, 2013 covering 120 participants aged above 20 years old, with Internet competency. The findings show that, a maximum of 30 days return period would be optimal for both consumers and retailers